Write Everything as if Writing for the Web
http://scottnesbitt.net/weblog/2009/08/05/write-everything-as-if-writing-for-the-web/

Nesbitt, Scott
ScottNesbitt.net
2009

Abstract:

Writing tightly means packing the most information into the least amount of space. It's not easy, but when you do it, the result is like magic. The key to being an effective writer is to keep what you’re writing short, to the point, and easy to read. Like the best writing on the Web.