Cultural Ethnography: A Brief Report
http://www.hceye.org/UsabilityInsights/?p=56

Katre, Dinesh S.
Journal of HCI Vistas
2007

Abstract:

There is a lot of curiosity about ethnography in design among designers, especially the academicians. Context study or field study are the other similar activities discussed in the domain of usability. I happened to have carried out an ethnographic assignment almost a decade ago. I thought, sharing that experience (good or bad) will be useful to many.