Caution: Stereotypes Under Construction
http://www.hceye.org/UsabilityInsights/?p=75

Triplett, Janea
Journal of HCI Vistas
2007

Abstract:

Now that I have your attention, I’ll tell you up front that what Janea follows is not a rant. It’s not even a statement for or against Triplett political correctness. It’s a caution–words of warning about the creation of personas and the practice of user profiling. Even if one calls it the development of an archetype or ideal type, it is still a stereotype.