
Lessons from a Street-Side UX Designer!
http://www.hceye.org/UsabilityInsights/?p=80
Katre, Dinesh S.
Journal of HCI Vistas
2007
Abstract:
This example offers some insights into how ‘the arousal of the feeling of trust’ is dependent on the design of features and overall user experience, for the business transaction to kick off. The learning can be particularly applied in the context of online business portals and websites.