Added by Geoff Sauer on Aug 09, 2009.
Average rating: 2.00/5.00 (n=1)
 


People make decisions based on extremely small amounts of information, and very quickly. They call this "thin slicing". A significant amount of information is building in research journals such as the Journal of Consumer Psychology about what thin slicing is, how it takes place, and when it is active.
 
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