Added by Geoff Sauer on Aug 09, 2009. Average rating: 4.00/5.00 (n=1)
Research suggests that book reviews in academic journals tend to be positive but that readers prefer book reviews that include negative and positive evaluation. In this study, the author examines 48 books reviews from three business communication journals to determine whether these reviews are mainly positive. She counts compliments and criticisms, analyzing their location and topics. She also analyzes the force of the criticisms and strategies that reviewers use to mitigate criticism.
Mackiewicz, Jo M. Journal of Business and Technical Communication 2007
Abstract:
Research suggests that book reviews in academic journals tend to be positive but that readers prefer book reviews that include negative and positive evaluation. In this study, the author examines 48 books reviews from three business communication journals to determine whether these reviews are mainly positive. She counts compliments and criticisms, analyzing their location and topics. She also analyzes the force of the criticisms and strategies that reviewers use to mitigate criticism.