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Manufacturing, distribution, marketing, sales, customer contact – all of that is supremely manageable by a very small team. In the traditional model, you have this big corporation where the creative department is in the back, and they’re those wacky people with the Tabasco ties and chattering teeth in their cubicle, and everybody is a little afraid of them because they’re so “wild.” The rest of the company is the marketing, production, distribution, all of that. Well, our idea was that the little creative team could do everything.
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Jim Coudal of Coudal Partners
http://www.designglut.com/2009/08/jim-coudal-of-coudal-partners/
Coudal, Jim
Design Glut
2009
Abstract: Manufacturing, distribution, marketing, sales, customer contact – all of that is supremely manageable by a very small team. In the traditional model, you have this big corporation where the creative department is in the back, and they’re those wacky people with the Tabasco ties and chattering teeth in their cubicle, and everybody is a little afraid of them because they’re so “wild.” The rest of the company is the marketing, production, distribution, all of that. Well, our idea was that the little creative team could do everything.
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