The Social, Political, and Economic Context in the Development of Organizational Communication in Brazil
http://dx.doi.org/10.1177/0893318909332275
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  peer-reviewed

do Carmo Reis, Maria
Management Communication Quarterly
2009

Abstract:

As a professional practice and an academic subfield, organizational communication is a relatively recent addition in Brazil, dating primarily from the 1980s. In both arenas, organizational communication developed from the theory and practice of public relations. Much of its design, however, grows out of the particularities and consequences of the Brazilian social, political, and economic context. This article presents a brief profile of the history of public relations and organizational communication in this country.