The Relationship Between the Academy and Professional Organizations in the Development of Organizational Communication
http://dx.doi.org/10.1177/0893318909332276
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  peer-reviewed

Krohling Kunsch, Margarida Maria and Paulo Roberto Nassar de Oliveira
Management Communication Quarterly
2009

Abstract:

Since the 1960s, Brazil has developed very close ties between academia and professionals in the marketplace. The efforts of scholars and the enthusiastic support of professionals have contributed to this development and advanced both practice and the scholarly agenda of the field. This essay examines this partnership as it formed through the growth of undergraduate education, the development of graduate programs, the establishment of the bridge between academia and the business world, and the integration of the academy and the market.