
Do Business Communication Technology Tools Meet Learner Needs?
http://dx.doi.org/10.1177/1080569909334012
access restricted (by the publisher) to members/subscribers/customers only
peer-reviewed
DuFrene, Debbie D., Carol M. Lehman, Franz W. Kellermanns and Rodney A. Pearson
Business Communication Quarterly
2009
Abstract:
While institutions of higher education are enthusiastically embracing technology-mediated learning (TML), little research has been conducted to identify factors that influence student use of TML tools or determine whether use of them increases student learning. This study of business communication students at two universities found that (1) students tend to be sensing, visual, active, and sequential learners; (2) perceived usefulness and perceived ease of use of TML tools
are positively associated with perceived learning success; (3) learning styles do influence the students' usage behavior of certain TML tools; and (4) students' sensing/intuitive learning style is related to their perceived learning success.