What’s the Point of User Documentation, from a Marketing Perspective?
http://www.cherryleaf.com/blog/2009/07/whats-the-point-of-user-documentation/

Pratt, Ellis
Cherryleaf
2009

Abstract:

In order to understand the way marketing people see the world, it’s worth reading Blogs on marketing (by people such as Seth Godin), the Cluetrain Manifesto, and reading a few books on marketing.