Three Questions to Start Thinking Like a Content Strategist
http://www.idratherbewriting.com/2009/07/21/three-questions-to-start-thinking-like-a-content-strategist/

Johnson, Tom H.
I'd Rather Be Writing
2009

Abstract:

A content strategist looks at all the content from a holistic point of view, treating everything as content, and analyzing whether each aspect of the content aligns with the company’s messaging, branding, and intent. The content strategist is acutely aware of the multifaceted nature of the user experience. It’s not just the user interface that influences the user, or the marketing material, or the training — it’s all of this and more, working together as one. The whole user experience is the content strategist’s domain, not just help materials or written text.