Is Your Key Content Drowning in News?
http://www.content-strategy.com/?module=Articles;action=Article.publicShow;ID=2232

Furu, Nina
Content Strategy
2005

Abstract:

Many web editors spend a lot of their time writing news stories for the company web site. However, traffic analysis frequently reveals that this content is not very popular - and that users may in fact miss the key content they come to find (product data, addresses etc.) because it's practically drowning in news stories.