How to Write Web Copy That Sells
http://www.content-strategy.com/?module=Articles;action=Article.publicShow;ID=2235

Content Strategy
2009

Abstract:

How you write your copy really makes a huge difference to your online sales. And even if you don't sell products directly, good sales copy will help you persuade the user to make a donation, subscribe to your newsletter or complete an application form. Here's how you do it.