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Content strategy seems still to be a nascent discipline that folks are catching wind of. We kind of know that it lives somewhere between web writing, web editing, information architecture, SEO stuff, web analytics, and production. We know that it (and content in general) are often overlooked in the web design and development process, despite everyone’s insistence that Content is King. And we know it’s all about planning for what content will go where, who owns, authors, and maintains it, how the content relates to a company’s business and other goals, how it fits within a larger matrix of technologies and constraints, etc. |
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Learning About Content Strategy
http://blueflavor.com/blog/2009/apr/23/learning-about-content-strategy/
Jones, Tiffani
Blue Flavor
2009
Abstract: Content strategy seems still to be a nascent discipline that folks are catching wind of. We kind of know that it lives somewhere between web writing, web editing, information architecture, SEO stuff, web analytics, and production. We know that it (and content in general) are often overlooked in the web design and development process, despite everyone’s insistence that Content is King. And we know it’s all about planning for what content will go where, who owns, authors, and maintains it, how the content relates to a company’s business and other goals, how it fits within a larger matrix of technologies and constraints, etc.
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