What Is Content Strategy and Why Should You Care?
http://www.contentious.com/2005/05/25/what-is-content-strategy-and-why-should-you-care/

Gahran, Amy
Contentious
2005

Abstract:

If you or your organization has any sort of media presence (especially online), it’s useful to consider your overall content strategy: what you intend to say, and when and how to say it, in order to connect and interact constructively and efficiently with the people you need to help you achieve your goals.