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The definition of content strategy, according to Wikipedia, is “a repeatable system that defines the entire editorial content development process for a website development project.” This definition, not surprisingly, is taken from the The Web Content Strategist’s Bible, by Richard Sheffield. While there is no explicit connection of Web copy to marketing copy, the implication is that Web sites are marketing sites.
I would argue that, depsite the perception that websites consist of marketing content, for many sites, the marketing content is only the top layer.
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Redefining Content Strategy
http://intentionaldesign.ca/2009/06/11/redefining-content-strategy/
Bailie, Rahel Anne
Intentional Design Inc.
2009
Abstract: The definition of content strategy, according to Wikipedia, is “a repeatable system that defines the entire editorial content development process for a website development project.” This definition, not surprisingly, is taken from the The Web Content Strategist’s Bible, by Richard Sheffield. While there is no explicit connection of Web copy to marketing copy, the implication is that Web sites are marketing sites.
I would argue that, depsite the perception that websites consist of marketing content, for many sites, the marketing content is only the top layer.
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