Everything You Wanted to Know About Semantic Technology, But Were Afraid to Ask
http://www.readwriteweb.com/archives/everything_to_know_about_semantic_technology_at_semtech_09.php

ReadWriteWeb
2009

Abstract:

Semantic technology can be as heavy and stifling for any audience as stem-cell research can be to high-school students. But Carla Thompson of Guidewire did a terrific job of coming up with discussion topics and moderating the panel. Everyone survived the ordeal without any sign of dozing.