How To Write a White Paper to Attract Clients
http://www.dumblittleman.com/2009/06/how-to-write-white-paper-to-attract.html

Markenson, Ari J.
Dumb Little Man
2009

Abstract:

Do you have a new idea, business model, product or service? Do you want to get noticed by using a marketing method that might only cost you time? Try writing a white paper to attract people to your door.