Innovation Workshops: Facilitating Product Innovation
http://www.uxmatters.com/mt/archives/2009/06/innovation-workshops-facilitating-product-innovation.php

Nieters, Jim
UXmatters
2009

Abstract:

Innovation workshops can both help you come up with great ideas and align your multidisciplinary product team around them. Innovation workshops facilitate collaboration, foster trust, and promote free expression. They provide a venue for engaging a cross-functional team in brainstorming and creative ideation, filtering a large set of ideas, collaborating on design, rapidly gathering user feedback and iterating designs, and getting the consensus you need to drive an innovative product to market.