Web Writing for Email
http://blog.braintraffic.com/2009/05/web-writing-for-email/?dsq=10794970#comment-10794970

Johnson, Beth
Brain Traffic
2009

Abstract:

Learning about writing for the web has made me a better email communicator and project manager. Email would be much more effective if content was broken out in easy-to-understand sections with a clear guide for next steps at the end.