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There was a time when organizations did offer a value proposition. Once upon a time, there was some prestige attached to being part of a professional organization. Being a member marked you as a professional. The potential was there for membership in an organization to open a more than a few doors. And organizations offered training, courses, information, and even pointers to jobs that you couldn’t find anywhere else. The Web, though, hasn’t just leveled the playing field. The Web has flattened the playing field, paved it over, and moved the goal posts.
View all 69 works by Nesbitt, Scott
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Dinosaurs, Gazelles, and the Need (or Not) for Organizations
http://www.dmncommunications.com/weblog/?p=1152#more-1152
Nesbitt, Scott
DMN Communications
2009
Abstract: There was a time when organizations did offer a value proposition. Once upon a time, there was some prestige attached to being part of a professional organization. Being a member marked you as a professional. The potential was there for membership in an organization to open a more than a few doors. And organizations offered training, courses, information, and even pointers to jobs that you couldn’t find anywhere else. The Web, though, hasn’t just leveled the playing field. The Web has flattened the playing field, paved it over, and moved the goal posts.
| Reviews | | Anonymous | Speaks to the Edges of the Problem
This article addresses a few of the edges of the problem, but it assumes that technologies determine social organization, and history has shown that almost never to be the case. No technology in and of itself forces reorganization -- what they do is to point out the tired, ineffective nature of some institutions, which either reinvent themselves or find themselves replaced by more active institutions. But "The Web" won't replace the STC or IABC -- mostly it can simply point out their expense, ineffectiveness, and may encourage active community builders to build different, new alternatives. |
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