From Technical Writer to User Engagement Specialist?
http://blog.lugiron.com/2009/04/from-technical-writer-to-user-engagement-specialist/

LugIron Software Blog
2009

Abstract:

Products and tools must evolve to ensure that user experience does not suffer as technical writers evolve their delivery to suit this modern age. If a user has a question, there should be only one place to search, and those results should contain relevant hits from all possible content sources.