A Visual Tour Through the Basics of Social Media Marketing
http://www.seomoz.org/blog/a-visual-tour-through-the-basics-of-social-media-marketing

SEOmoz
2007

Abstract:

I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is a worthwhile pursuit.