Five Ways to Reduce Costs With User Centred Design
http://www.frontend.com/design/five-ways-to-reduce-costs-with-user-centred-design.html

Frontend Infocentre
2009

Abstract:

User centred design can be a useful and speedy way of increasing efficiency and hence reducing costs. More often that not, design is seen as a way of increasing sales, attracting eyeballs or retaining customers. However at Frontend we've noticed that some of our most successful projects concentrate on cost-reduction and business efficiency. Here's a few ways we've used user centred design to help our clients save money.