The Content Strategy Land Rush
http://wion.com/articles/the-content-strategy-land-rush

Wion, Destry
Wion
2009

Abstract:

I’m keenly interested in getting a better handle on content strategy, but it seems to me there’s still much to work out, even among the thought leaders themselves. It’s an exciting time for content and people looking at content strategy as a field. If naysayers speak up, it can only be because content strategy is taking focus off their own game.