Using Verbs As Nouns in User Interfaces
http://www.uxmatters.com/mt/archives/2009/05/using-verbs-as-nouns-in-user-interfaces-ux-roles-in-organizations.php

Six, Janet M.
UXmatters
2009

Abstract:

To better manage interactions with such large datasets, we’ve incorporated the concept of views, in the same way that Microsoft Outlook and SQL Builder use them. However, my initial usability testing has found that the concept of views is escaping most people, and I think it often boils down to the term itself. Even if I show users what the software does—and they pretty much always like it when they see it—they still often cannot get over the initial hurdle of the naming convention.