Is More Less? Or is Less More? The Quality vs Quantity Debate
http://www.socialmediatoday.com/SMC/94659

Williams, Nancy
Social Media Today
2009

Abstract:

Is it better to have 500,000 followers on Twitter? Or is it better to have 100 followers who are engaged and targeted? Is it better to have a website with 5000 pages of content, or a website with 50 pages of well thought out, valuable material? I am not trying to dictate an answer by using value terms in my questions, despite the fact that I am very much of the opinion that less is more and quality trumps quantity, but recent events are arising which may be proving me wrong.