Reinventing the (Professional Writing) Major
http://wide.msu.edu/content/blog.php?postid=81

Grabill, Jeffrey T.
WIDE Research Center
2009

Abstract:

I have been dwelling for some time with ideas for rethinking the professional writing major in response to phenomena that aren’t going away, such as the inadequacy of the university for life-long learning and the unsustainable way that public education is funded.