Why Content Strategy Is the Key to Marketing
http://blog.junta42.com/content_marketing_blog/2009/05/kodak-why-content-strategy-is-the-key-to-marketing.html

Pulizzi, Joe and Tom Hoehn
Junta42
2009

Abstract:

I had the pleasure of meeting Tom Hoehn from Kodak at Online Marketing Summit - DC last week. Tom has a really cool job at Kodak, where he is director of brand communications and convergence media.