Social Media "Strategies" Getting in the Way of Enterprises' Social Media Usage
http://www.experiencetheblog.com/2008/07/social-media-strategies-getting-in-way.html

Ray, Augie
Experience
2008

Abstract:

Social media is so powerful and diverse that just about the only thing that can get in the way of an organization making the most of it is the idea that social media cannot be exploited without a "strategy." That makes about as much sense as stopping you as you slide your key into the ignition and insisting you first develop a strategy that encompasses your automobile needs for tonight, tomorrow, and every day in the future.