Five Benefits of Blogger Outreach
http://www.lavarow.com/2009/05/08/5-benefits-of-blogger-outreach/

Brown, Hillary
Lava Row
2009

Abstract:

Blogger outreach has quickly become an integral part of many brands’ marketing efforts. The blogosphere enables interactive dialogue between bloggers and consumers, and blogger outreach opens the door for conversation between your brand, bloggers and consumers. For any company that is looking to leverage the blogosphere for your marketing or PR strategy, here are 5 benefits of blogger outreach.