Ginny Redish — Letting Go of the Words
http://www.idratherbewriting.com/2009/05/05/ginny-redish-letting-go-of-the-words-podcast-interview-at-stc-summit/

Redish, Janice C. 'Ginny' and Tom H. Johnson
I'd Rather Be Writing
2009

Abstract:

Anticipate the reader’s questions and then construct your writing as a response. This type of writing focuses you on your audience and gets you thinking about the specific questions, concerns, issues, and other problems your users might have. Each sentence you write should somehow answers those questions — you construct the conversation.