User Research for Personas and Other Audience Models
http://www.uxmatters.com/mt/archives/2009/04/user-research-for-personas-and-other-audience-models.php

Baty, Steve
UXmatters
2009

Abstract:

This is not going to be an article about personas or even what distinguishes a good persona from a bad one. Instead, this article is about the ingredients we can draw on when creating audience models and some alternative ways of communicating the results of an audience analysis. First, however, let me briefly discuss what we generally mean when we talk about personas and the role they play in the design and development process.