Is Self-Centered Web Copy Hurting Your Websites?
http://www.webdesignerdepot.com/2009/04/is-self-centered-web-copy-hurting-your-websites/

Webdesigner Depot
2009

Abstract:

Web developers frequently launch websites with self-absorbed web copy, which turns off visitors and kills conversions. Who’s to blame? Self-absorbed copywriters and business owners. To engage prospects and turn them into customers, web copy needs to appeal to the visitor’s self-interest.