Five Ways to Take Control of Your Personal Brand Today
http://mashable.com/2009/04/30/control-personal-brand/

Schawbel, Dan
Mashable
2009

Abstract:

With a bad economy, more pressure at work and overwhelming competition, investing in yourself and your future is crucial. There are a lot of new trends and tricks that you can take advantage of now. Below are five easy and initial steps you can take to start building your brand today. These will help you control your online identity, protect your future, centralize your digital assets, safeguard your brand from threats and more.