Brazen Careerist
http://blog.penelopetrunk.com/2009/04/21/8-reasons-why-you-wont-make-money-from-your-blog/

Trunk, Penelope
Brazen Careerist
2009

Abstract:

What I think my life is about is figuring out how to find success at the intersection of work and life—one happy, synchronized adventure. It's a difficult task, and I don't want to do it alone. So my blog is a community where we all do it together.