Reality Check: You're Not Going to Make Money from Your Blog
http://blog.penelopetrunk.com/2009/04/21/8-reasons-why-you-wont-make-money-from-your-blog/

Trunk, Penelope
Brazen Careerist
2009

Abstract:

Almost everyone should forget about making money directly from blogging. It's so unlikely that it's a total waste of your time trying. I am actually shocked at how ubiquitous the idea is that blogging is a get-rich-quick scheme. Or even a get-rich-slowly scheme. It's not. Blogging is a great career tool for creating opportunities for yourself. But here are eight reasons you should stop thinking about money from blogging.