Toward Content Quality
http://www.uxmatters.com/mt/archives/2009/04/toward-content-quality.php

Jones, Colleen
UXmatters
2009

Abstract:

How do we know whether content is any good? This simple question does not have a simple answer. Yet, I think having a good answer would help us show our employers and clients why their content needs to improve and how their content compares to the competition’s.