How to Talk to Your Boss about Social Media (So She’ll Approve the Budget)
http://cometbranding.com/blog/how-to-talk-to-your-boss-about-social-media-so-she%E2%80%99ll-approve-the-budget/

Meaney, Sara
Comet Branding
2009

Abstract:

The use of social media for business is certainly a hot topic. For today’s post, Comet Branding’s new partner, Sara Meaney shares her first Comet Branding Blog post with us and dives into the big question on many people’s minds - “How do I convince with my boss that social media is right for our company?”