Creating Marketing Slides for Engineering Presentations
http://www.ingentaconnect.com/content/stc/tc/2009/00000056/00000001/art00005
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

Jennings, Ann S.
Technical Communication Online
2009

Abstract:

Defines basic sales terms. Explores ways to use text and illustrations to create engineering marketing slides. Examines six methods of strengthening the persuasiveness of engineering marketing slides.