The Elements of Social Architecture
http://alistapart.com/articles/theelementsofsocialarchitecture

Wodtke, Christina
List Apart, A
2009

Abstract:

Humans can behave in surprising ways when you bring them together. In an information space, a human’s needs are simple and his behavior straightforward. Find. Read. Save. But once you get a bunch of humans together, communicating and collaborating, you can observe both the madness and the wisdom of crowds.