Your Agency's Clients Deserve the Truth -- Can You Handle It? The Digital Age Will Force You to Give Up Pseudo-Science and Rules of Thumb
http://adage.com/smallagency/post?article_id=135593

Martin, Tom
Advertising Age
2009

Abstract:

If you aren't yet, get really digital, really fast. Don't just hire some kid out of college that knows .NET or PHP and talks of something called Cold Fusion. No, go find one of those really expensive geeks that has been in the biz for a while. Then get out of their way.