Why Qualified Translators Are a Must in Product Localization and Translation?
http://www.technicalcommunicationcenter.com/2009/03/08/technical-writing-why-qualified-translators-are-a-must-in-product-localization-and-translation/

Akinci, Ugur
Technical Communication Center
2008

Abstract:

Money paid to qualified technical writers and translators in a localization project is money spent very well indeed. Why? Because the worst thing for a project is to have the customers or end users switch to another product since they either cannot understand the instructions and the way an interface works, or the localized copy contains embarrassing mistakes that damage the brand name and image.