White Papers: How Vista Print Signed Up 5,000 Subscribers in 60 Days
http://www.technicalcommunicationcenter.com/2009/03/16/white-papers-how-vista-print-signed-up-5000-subscribers-in-60-days/

Akinci, Ugur
Technical Communication Center
2009

Abstract:

Have you considered writing White Papers for your clients, or offering them to your own prospective customers as a lead-generating device? If you operate in a technical field, I think you should definitely consider a White Paper. You can either write one ourself or have someone else write it for you.