Ten Commandments of Storytelling
http://blog.duarte.com/2009/01/10-commandments-of-storytelling/

Martin, Jill
slide:ology
2009

Abstract:

You may not have known your presentations have protagonists, but they do (or should). And whether the protagonist is you, your product, your cause or even your audience, IT must be primarily responsible for the major benefit or crisis you are trying to convey. If you’re selling a product or service, let it demonstrate exactly what it does. If you’re asking for funds, the audience may be the protagonist. Make it clear that they are the key to making it all happen.