Ten Commandments of Storytelling as Applied to Technical Documentation?
http://4jsgroup.blogspot.com/2009/01/10-commandments-of-storytelling-as.html

Porter, Alan J.
Content Pool, The
2009

Abstract:

Anyone who reads this blog will know that I’m a strong advocate of storytelling in all forms of communications. I believe that it applies as much to technical or marketing communication as it does to your favorite novel or movie. This article applies McKee’s 10 Commandments to Technical Documentation.