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Talks about the importance of usability for businesses communicating with both new and potential customers.
Featuring a case study of how a company improved their revenue-per-employee by 95% over a 2 year period, along with some attendee participation, this 17 minute presentation touches on a wide variety of websites and activities, such as lead generation sites, information portals and search engine marketing campaigns.
Most significantly conversion rates for e-commerce websites are discussed, where usability can have a remarkable affect on a companies bottom line, if the right decisions are made in making improvements.
View both works by Rouke, Paul
View all 3 works published by Vimeo |
The Importance for Customer Facing Websites
http://vimeo.com/3047109
Rouke, Paul
Vimeo
2009
Abstract: Talks about the importance of usability for businesses communicating with both new and potential customers.
Featuring a case study of how a company improved their revenue-per-employee by 95% over a 2 year period, along with some attendee participation, this 17 minute presentation touches on a wide variety of websites and activities, such as lead generation sites, information portals and search engine marketing campaigns.
Most significantly conversion rates for e-commerce websites are discussed, where usability can have a remarkable affect on a companies bottom line, if the right decisions are made in making improvements.
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