Added by Geoff Sauer on Mar 10, 2009.
Average rating: 3.00/5.00 (n=1)
 


In today’s financial climate, organisations are trying to cut costs. This has led to lots of new and innovative cost-cutting usability techniques springing up. Some of them are ingenious, but not every cost saving measure is a good idea. One technique that is becoming popular with some is focus group usability testing. I recommend that you avoid this technique completely. I’ll try to explain why.
 
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