Focus Group Usability Testing In today’s financial climate, organisations are trying to cut costs. This has led to lots of new and innovative cost-cutting usability techniques springing up. Some of them are ingenious, but not every cost saving measure is a good idea. One technique that is becoming popular with some is focus group usability testing. I recommend that you avoid this technique completely. I’ll try to explain why.

In today’s financial climate, organisations are trying to cut costs. This has led to lots of new and innovative cost-cutting usability techniques springing up. Some of them are ingenious, but not every cost saving measure is a good idea. One technique that is becoming popular with some is focus group usability testing. I recommend that you avoid this technique completely. I’ll try to explain why.

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